{"id":1001,"date":"2021-09-02T16:14:56","date_gmt":"2021-09-02T22:44:56","guid":{"rendered":"https:\/\/iexe.edu.mx\/?post_type=product&p=1001"},"modified":"2024-03-14T21:53:29","modified_gmt":"2024-03-15T04:23:29","slug":"2tres15","status":"publish","type":"product","link":"https:\/\/www.iexe.edu.mx\/producto\/2tres15\/","title":{"rendered":"2TRES15"},"content":{"rendered":"

2 tres 15: Una gu\u00eda pr\u00e1ctica para comunicar estrategias<\/b><\/h3>\n
\n

\u201c\u2026Oscar G\u00f3mez nos expone con metodolog\u00eda adecuada y sentido pr\u00e1ctico, herramientas \u00fatiles que son importantes para conocer a los l\u00edderes modernos y enfrentar las pol\u00edticas p\u00fablicas.\u201d<\/b><\/p>\n

 <\/p>\n

– Esteban Barrag\u00e1n Moctezuma<\/b><\/p>\n

Este libro se ha posicionado como un texto referente de comunicaci\u00f3n estrat\u00e9gica porque es una gu\u00eda que, paso a paso, comparte un m\u00e9todo probado y herramientas para comunicar ideas en forma m\u00e1s clara y pr\u00e1ctica.<\/b><\/p>\n

El tener una buena idea ya no es suficiente, ahora es necesario aprender a comunicarla con base en una estrategia pr\u00e1ctica.\u00a0<\/span><\/p>\n

\u00bfC\u00f3mo te puede ayudar este libro?<\/b><\/p>\n

    \n
  1. Sabr\u00e1s cu\u00e1les son los errores m\u00e1s comunes que se cometen al comunicar una idea.<\/span><\/li>\n
  2. Conocer\u00e1s los principales tipos de tomadores de decisiones a los que puedo enfrentarme.<\/span><\/li>\n
  3. Podr\u00e1s aplicar el m\u00e9todo 2-3-15 para comunicar y convencer estrat\u00e9gicamente.<\/span><\/li>\n
  4. Aprender\u00e1s a realizar presentaciones audiovisuales realmente convincentes y persuasivas, adem\u00e1s comunicar con impacto en las redes sociales.<\/span><\/li>\n
  5. Identificar\u00e1s c\u00f3mo elaborar un documento impactante para convencer a un tomador de decisiones.<\/span><\/li>\n
  6. Contar\u00e1s con una gu\u00eda r\u00e1pida y port\u00e1til que incluya los pasos de aplicaci\u00f3n del M\u00e9todo 2-3-15.<\/span><\/li>\n<\/ol>\n

    Si deseas comunicar una idea o propuesta present\u00e1ndola de una manera poderosa y convincente, este libro es para ti.<\/span><\/p>\n

    \"\"<\/p>\n

    \n
    Oscar G\u00f3mez Cruz<\/span><\/strong><\/div>\n
    \n<\/div>\n
    \n

    \"\"<\/p>\n<\/div>\n

    \n

    Oscar G\u00f3mez Cruz<\/strong>\u00a0es un apasionado y experto en\u00a0comunicaci\u00f3n estrat\u00e9gica<\/strong>. Maestro en Asuntos Internacionales\u00a0con concentraci\u00f3n de Negocios y Finanzas por la\u00a0\u00a0Universidad de Columbia<\/strong>\u00a0en\u00a0Nueva York<\/strong>\u00a0y\u00a0Maestro en Administraci\u00f3n P\u00fablica<\/strong>\u00a0por el Instituto Nacional de Administraci\u00f3n P\u00fablica. Egres\u00f3 del Programa de Estrategia impartido por la Escuela de Negocios de la Universidad de Harvard. Es Licenciado en Contadur\u00eda y Finanzas por la UDLAP.<\/p>\n

    Actualmente es presidente de\u00a02TRES15, empresa de\u00a0consultor\u00eda especializada\u00a0en asesor\u00eda y dise\u00f1o de estrategias de comunicaci\u00f3n y negocios. En ella ha encabezado proyectos con gobiernos estatales, federal, empresas productivas del Estado, universidades p\u00fablicas y privadas, adem\u00e1s de empresas de diversos giros. Ha trabajado con el Poder Legislativo, as\u00ed como con diversos partidos pol\u00edticos en la integraci\u00f3n de sus estrategias de campa\u00f1a.<\/p>\n<\/div>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    2 tres 15: Una gu\u00eda pr\u00e1ctica para comunicar estrategias<\/p>\n

    \u201c\u2026Oscar G\u00f3mez nos expone con metodolog\u00eda adecuada y sentido pr\u00e1ctico…<\/p>\n","protected":false},"featured_media":1027,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[26],"product_tag":[],"acf":[],"yoast_head":"\n2TRES15 - IEXE Universidad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iexe.edu.mx\/producto\/2tres15\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2TRES15 - IEXE Universidad\" \/>\n<meta property=\"og:description\" content=\"2 tres 15: Una gu\u00eda pr\u00e1ctica para comunicar estrategias \u201c\u2026Oscar G\u00f3mez nos expone con metodolog\u00eda adecuada y sentido pr\u00e1ctico...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iexe.edu.mx\/producto\/2tres15\/\" \/>\n<meta property=\"og:site_name\" content=\"IEXE Universidad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IEXE.Universidad\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-15T04:23:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iexe.edu.mx\/wp-content\/uploads\/2021\/09\/2tres15_libro_iexe_editorial_espanol.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IEXE_Uni\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iexe.edu.mx\/producto\/2tres15\/\",\"url\":\"https:\/\/www.iexe.edu.mx\/producto\/2tres15\/\",\"name\":\"2TRES15 - 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